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Course

Pharmaceutical Marketing

    This course provides an overview of the principles and practices of pharmaceutical marketing, including the analysis of market trends, competitor analysis, and the development of marketing strategies.

Course Outcomes:-

1. Understand the fundamental principles of pharmaceutical marketing.

2. Analyze market trends and competitor activity in the pharmaceutical industry.

3.Develop marketing strategies for pharmaceutical products.

4. Understand the role of regulatory agencies in pharmaceutical marketing.

5.Familiarize with the ethical considerations in pharmaceutical marketing.

6.Develop skills in market research, segmentation, targeting, and positioning (STP) in the pharmaceutical industry.

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